Adam Genato/ Sash Factor
For the past three years now, the Binibining Pilipinas Charities Inc. has found a new home in powering up their annual pageant in terms of social media branding and technology. Being a world class beauty organization partnering with one of the most well-loved Filipino brands in the country, it really looks like a match made in heaven.
The biggest telecommunication and digital services provider in our country has made the right choice in choosing Binibining Pilipinas as one of their sponsored events in showcasing their wide array of products and services worldwide. And there is no turning back since then.
The telco company has been instrumental in the string of successes of their PLDT Home Ambassadresses MJ Lastimosa, Pia Wurtzbach and Maxine Medina’s foray in their respective Miss Universe competitions for the past three years now. Through PLDT Home’s innovative and affordable broadband technology, pageant fans and supporters of our beloved queens have rallied behind them just when our support counted the most- be it online voting or simply giving supportive and heartfelt words of encouragement through their social media accounts to power through them in their respective competitions. These online interactions really make a beautiful and more meaningful relationship between the queen and her supporters.
For this year’s Binibining Pilipinas batch, when there is no clear frontrunner who will bag the coveted Miss Universe Philippines title, all fans and supporters of 40 candidates have been relentlessly pushing their bets on top in social media. From Manila all the way down to their supporters in their respective hometowns, the bayanihan spirit of these fans is really being kept alive by PLDT Home Fibr’s world class internet services.
As such, our queens and candidates have been soaring higher than expected. Bridging them closer to their supporters online has been one of the greatest hallmarks PLDT Home has championed.And they could have never come at a better time than now. Call it perfect timing.
So we really look forward who will bag the most coveted Miss Universe Philippines crown who will automatically wear the sash of PLDT Home Ambassadress on Sunday, April 30.
I hope whoever she will be, more than just the 4th Miss Universe crown, she will be able to rally her supporters, charitable causes and advocacies into better use using PLDT Home’s world class internet.